| BackDRAFT Course
Calendar
1.
BackDRAFT
BackDRAFT is a skills-based writing
system designed to focus attention
at the most critical stage of
any writing project—the
revision of the first draft. The
system teaches writers to recognize
and correct the 40 most common
fumbles in writing, lapses which
slow writing down, yet which are
easily overcome once the system
has been adopted. Employing easily
memorized codes, writers using
BackDRAFT are empowered to scan
their writing for any of the 40
fumbles, and make the appropriate
improvements. The results are
swift and rewarding. BackDRAFT
writers are soon able to deliver
crisp, concise and intelligent
writing in every genre—quickly.
BackDRAFT is available online
and onsite, depending on your
needs.
 Launch
BackDRAFT in your organization.
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the PDF.
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me to BackDRAFT Online.
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2.
Writers’ Boot Camps
Delivered in as many as four intense,
day-long sessions over a three-month
period, Writers’ Boot Camp
is a tailored experience taking
senior organizational writing
teams through an intensive review
of diction, syntax, logic, rhetoric,
punctuation and grammar. Each
element of Boot Camp—from
exercises and tests to lectures
and animated documentaries—is
designed to focus a writer’s
attention on the practical issues
of advanced writing, building
confidence while rekindling a
respect for professional writing
discipline. Boot Camps are delivered
on-site, and include a customized
variety of interventions including
diagnostic reviews of individual
writers’ work and ongoing
senior-writer support. Each session
is guided by a full-colour writer’s
workbook that allows each participant
to discover advanced writing theory
and to practice each new skill.
Integral to Boot Camp are one-on-one
sessions in which participants
are coached in a way that helps
them identify and overcome their
own personal obstacles.
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the PDF.
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3. Webwriting
Webwriting is a one-day seminar
designed to offer staff of corporations
and public organizations the latest
insights into how the web functions
as a unique medium. Entertaining
and interactive, the seminar offers
participants the latest research
on web-user habits and trends,
and helps develop practical skills
of structure and style that make
the most of the medium of exploration.
While the focus of the seminar
is mastery of web-writing technique,
topics include the groundbreaking
research of Jacob Nielson, the
principles of web writing, the
worst and the best of the web
experience, how web readers develop
impressions, the role of web writing
in brand building, and the development
of web-savvy writing techniques.
By the end of the seminar, participants
will have developed an understanding
of the principles, and practical
skills in the creation or retooling
of web text for maximum effect.
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the PDF.
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4. Mastering
the Email Message
Email has become the primary vehicle by
which knowledge workers reveal their intelligence
to their colleagues, clients and superiors.
More than any other administrative duty,
more than any other technological marvel,
email offers an unparalleled opportunity
for the professional to propel business,
build networks, create true value for
the organization and, ultimately, get
noticed by those who matter. In Mastering
the Email Message, professionals in government
and industry learn to develop the skills
necessary to reveal their intelligence
in every communication. Taught by award-winning
communications practitioners with an international
reputation for clarity, Mastering the
Email Message is an intense, six-hour
seminar offering the best tactical and
strategic approaches to becoming an electronic
correspondence expert.
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the PDF.
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5. Writing to the Brand
With the rapid development of tools for
immediate communication, organizations
must rely on their frontline knowledge
workers to live up to the brand every
time they send an email. Trusted in-house
editors can no longer be always in the
loop, and the intelligence of the enterprise
is now relayed one-to-one by each member
of the corporate team. Writing to the
Brand is a one-day intensive workshop
for communication team members who must
extend an organization’s brand values
and attributes every time they write.
A customized program, Writing to the Brand
allows professionals to work with the
brand attributes, messages, personality
and promises of their own organizations.
In a rapid-fire, hands-on workshop, participants
master the precise writing techniques
that most effectively project the unique
attributes of their own corporations,
agencies and departments.
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the PDF.
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6. Successful Proposals, Articulate
Reports (SPAR)
In the broad continuum of professional
research, audit and evaluation, a body
of work must be identified, proposed (often
for funding), conducted, evaluated and
reported. The greatest pressure on writing
falls at either end of this continuum,
namely a) at the proposal phase when writing
must be convincing and complete within
demanding limitations of scope and length,
and b) at the reporting phase when writing
must be logical, unbiased, authoritative,
eminently readable and therefore worthy
of publication.
While often approached by professionals
as unrelated tasks with little in common,
the proposal and the report are two complementary
elements of a unified process. The SPAR
seminar allows senior researchers, auditors,
evaluators and program-delivery professionals
to master proven techniques for creating
successful proposals and articulate reports
by mastering the ten strategies known
within BackDRAFT® as the seniors writers’
ten trade secrets. These include models
for ensuring watertight logic and argument,
a checklist for reviewing evidence, methods
for accommodating reader objections in
advance, techniques for making critical
statistics relevant and memorable, crafting
seamless transitions between sections,
and keeping readers alert throughout.
Focused, practical and memorable, the
SPAR seminar gives experienced professionals
a defined set of tools for making the
kinds of improvements necessary when their
writing must represent their intelligence
in a competitive environment.
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the PDF.
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